WHAT IS ZPR?
I started ZPR Parts while working in a corporate marketing job, frustrated by out-of-touch decisions made by people who didn’t ride and didn’t understand the culture. I knew I wanted to build something different — something real.
In 2024, I launched the business from my desk job with nothing more than a 10×10 storage unit to hold inventory and work on the first builds.
By January 2025, I quit to go all in. At first, things moved fast. We had early success building custom ATC70s and creating content that caught attention. But as I expanded beyond that niche, I lost direction. The brand started to blend in — and that’s the last thing I wanted.
In mid-2025, I had a moment of clarity. While working a media job out west, I connected with nonprofit groups fighting to keep our public riding lands open. That’s when it hit me: the builds, the parts, the rides…. they mean nothing if we don’t even have places to ride.
So we redefined our mission: Build badass ATVs. Ride with purpose. Protect the places that keep this culture alive.
Now, 10% of all profits go directly toward preserving and maintaining riding areas across the U.S. We’re not just a parts brand — we’re building something worth backing. If you ride, you know how important this is. Let’s fight for it together.
We are dropping exclusive custom parts, sick merch, and the same content and custom builds that ZPR was built on. All while giving better access to quality parts for our community, and fighting to help keep everyone riding through it all.